About Amperity
What is the product name?
Amperity: AI-Powered Customer Data Platform
Amperity is a robust customer data platform designed to unify customer information from diverse sources, enabling businesses to gain a 360-degree view of their customers. This software addresses complex data challenges by utilizing artificial intelligence to simplify and streamline customer data management. Its primary purpose is to empower organizations to deliver personalized marketing campaigns and enhanced customer experiences. Amperity primarily serves marketing teams, data analysts, and businesses across various industries. By addressing issues like siloed data, inefficiencies, and compliance with data privacy regulations, Amperity provides a comprehensive solution for companies aiming to optimize customer engagement.
Summary of Amperity Software: Usability and Features
Amperity is a customer-centric software that combines ease of use with powerful features. It is well-suited for marketing teams of all expertise levels. The platform excels in usability, allowing users to explore and utilize data with minimal coding. The intuitive interface ensures seamless navigation, making it accessible even for beginners.
Key features include:
- Customer Data Unification: Amperity consolidates scattered customer data into a single, unified profile.
- AI-Powered Insights: The software leverages artificial intelligence for accurate predictions and actionable insights.
- Data Privacy Compliance: Ensures adherence to global data protection standards.
- Real-Time Data Processing: Enables businesses to react instantly with updated customer data.
- Audience Segmentation: Facilitates the creation of targeted customer groups for specific campaigns.
These features collectively make Amperity an indispensable tool for organizations aiming to leverage data for strategic decision-making.
Why Should Someone Choose Amperity Over Competitors?
Amperity distinguishes itself with several standout features and unique selling points:
- AI-Driven Intelligence: Advanced machine learning algorithms provide detailed profiling and accurate predictions.
- Seamless Integration: The platform integrates effortlessly with existing business systems and tools.
- Operational Efficiency: By automating tasks like audience segmentation and campaign reporting, Amperity saves time and optimizes workflows.
- Real-Time Capabilities: Processes vast amounts of data instantly, enabling immediate actions.
- Data Protection: Guarantees compliance with industry standards for data security.
These attributes make Amperity a top choice for businesses looking to enhance customer engagement and streamline data management operations.
Who is the Software Best Suited For?
Amperity caters to a wide array of user groups, offering tailored functionalities that meet different business needs. Below is a breakdown of the ideal users and specific scenarios where the software excels:
| User Group | Specific Use Cases |
|---|---|
| Beginners | Marketers looking for an intuitive platform to start with customer data management. |
| Professionals | Data analysts needing advanced features for segmentation and insights. |
| SMBs | Small to medium businesses aiming to enhance customer engagement through data. |
| Enterprises | Large organizations requiring extensive data integration and compliance features. |
Amperity excels in scenarios where businesses need to harness customer data for targeted marketing and improved relationships. Whether it’s a small enterprise or a large corporation, Amperity’s capabilities adapt to the needs of its users, making it a valuable asset across industries.
Features
Reporting Capabilities Breakdown
Amperity provides robust reporting capabilities that empower businesses with actionable insights. Below are the key features:
Data Modeling and Preparation
Amperity automates data preparation with AI-powered identity resolution, enabling profile stitching and unification of customer data. It comes with over 200 out-of-the-box attributes and pre-built industry data models, streamlining reporting processes.
Analytics and Key Metrics
Businesses can track metrics such as:
- Revenue per customer
- Order frequency
- Average order value (AOV)
- Customer lifetime value (CLV)
Using the “revenue driver tree” framework, Amperity enables businesses to analyze and dissect factors influencing revenue.
Media Measurement Tools
Amperity includes tools for measuring the impact of digital advertising campaigns across online and offline sales, optimizing advertising budgets in real-time.
Advertising Platform Integration
With direct integration to Google and TikTok, businesses can visualize ad performance and send offline signals for improved targeting.
Role-Based Access and Actionable Insights
Role-based access democratizes data usage, allowing non-technical users to make data-driven decisions effectively.
Integration Highlights
Amperity supports a diverse range of integrations, including:
- ActiveCampaign and Salesforce: For CRM enhancements
- Google Ads and Facebook Ads: For ad campaign synchronization
- Acxiom and Zendesk: To streamline customer engagement
- Shopify and Tableau: For improving e-commerce and analytics
These integrations extend Amperity’s functionalities, enabling smoother data workflows and enhanced customer targeting.
Mobile App Support
No Dedicated Mobile App
Amperity does not currently offer a mobile app. Instead, it provides a web-based platform optimized for desktop browsers like Google Chrome.
Web Platform Features for On-the-Go Users
- Customer Data Integration: Unified customer data accessible anywhere.
- AI Insights: Personalized engagement strategies drawn from AI-powered analytics.
- Marketing Flexibility: Marketers can adjust campaigns remotely through the browser.
Single Sign-On SSO Authentication
Supported Authentication Platforms
Amperity supports SSO, enhancing convenience and security. Likely providers include Okta and Microsoft Azure AD. Details are available in their SSO Documentation.
Benefits of SSO
- User Convenience: Single credentials for multiple platforms.
- Enhanced Security: Stronger authentication mechanisms reduce risks of breaches.
- Centralized Management: Simplifies user onboarding and offboarding.
Automation Features in Focus
Key Time-Saving Features
- Automated Data Integration: Over 200 pre-built pipelines for quick data syncing.
- Identity Resolution: AI-driven profile stitching eliminates manual efforts.
- Self-Service Data Access: Democratized data exploration for faster decision-making.
- QA Workflows: Built-in validation ensures data reliability.
These automation tools optimize workflows, reduce bottlenecks, and enhance overall operational efficiency.
Security Measures Overview
Amperity prioritizes data protection with the following measures:
Compliance and Certifications
- SOC II Certified: High standards for security and privacy.
- HIPAA Compliant: Ensures health data privacy.
- GDPR and CCPA Compliance: Meets global data protection standards.
Security Principles
- Architecture and Automation: Security is embedded into the system’s design.
- Monitoring and Incident Response: Rapid detection and resolution of threats.
These measures ensure robust data security, safeguarding sensitive information.
API Capabilities
Customization Opportunities
Amperity provides RESTful APIs for programmatic access, enabling:
- Workflow Automation: Integration with external tools.
- Scalability: High throughput operations for large datasets.
- Enhanced Functionality: Businesses can interact with various platform features for tailored solutions.
Deployment Options and Analysis
Cloud-Based Deployment
- Pros: Scalability, reduced IT burden, cost efficiency.
- Cons: Dependent on internet connectivity, potential security concerns.
On-Premises Deployment
- Pros: Enhanced security, control, and customization.
- Cons: High initial cost, maintenance responsibilities, limited scalability.
Businesses can choose the deployment option that best fits their needs and resources.
Pros and Cons of Amperity
Strengths
- Sophisticated Identity Resolution: Effective unification of customer profiles.
- Real-Time Insights: Minimal latency in analytics.
- Comprehensive Audience Management: Simplifies targeted marketing.
- Flexible Data Integration: Supports diverse sources, enhancing usability.
Limitations
- Technical Expertise Required: Some features may not be user-friendly for non-technical users.
- Cost Variability: Pricing model based on MTUs can lead to unpredictable expenses.
- Audience Builder Constraints: May require SQL knowledge for advanced queries.
Amperity serves as a powerful platform for customer data management and analytics, with strengths in identity resolution and real-time insights. However, businesses should evaluate the technical and cost-related challenges to determine its fit for their specific scenario.
Location
Locations and Branches
| Location | Address | Country |
|---|---|---|
| Headquarters | 701 5th Ave, 26th Floor | United States |
| Additional Branch | 44 W. 18th Street, 3rd Floor | United States |
| Additional Branch | Level 4, 459 Church Street | Australia |
| Additional Branch | 100 Bishopsgate, 18th Floor | United Kingdom |
History and Team
Year Founded
Amperity was founded in 2016.
Number of Employees
Amperity currently employs between 201 and 500 people, with 282 employees listed on LinkedIn.
Team
The founding team of Amperity consists of the following individuals:
| Name | Position |
|---|---|
| Derek Slager | Co-Founder |
| Kabir Shahani | Co-Founder |
Amperity was initiated by Derek Slager and Kabir Shahani, who are longtime collaborators. The company was established with the aim of solving the significant challenges brands face in managing customer data. Their efforts focus on utilizing AI-powered identity resolution and customizable data models to transform raw customer data into strategic business assets.
Pricing
Pricing Plans
| Pricing Plan | Features | Cost Structure | Notes |
|---|---|---|---|
| Usage-Based Pricing | – Schema-free data ingest – AI-powered identity resolution – Out-of-the-box data models – Generative AI (AmpAI) – Customizable segmentation – Reverse ETL – RBAC and data auditing – Unlimited full copy sandboxes – And more | Pay for usage based on the number of Amps consumed. | – No upfront commitments. – Visibility into usage through dashboards. – Discounts available for usage commitments and pre-purchase of Amps. |
| Amps | – An Amp is a normalized unit that captures usage capabilities in the platform. – Usage varies based on the action performed and data processed. | Usage impacts depend on data volume and workflow complexity. | – Customers can earn better rates by committing to annual or multi-year contracts, annual up-front billing, or through marketing rights. |
| Contact Information | For detailed pricing or custom orders, reach out to Amperity sales via contact page. | – Custom offers available through direct sales contact. | – Tailored solutions and potential discounts based on commitment levels can be discussed directly with a sales representative. |
Additional Information:
- Amperity does not offer a free trial or freemium version, and there is no setup fee.
- The platform is aimed at enterprise-level customers and is designed to manage customer data and identity efficiently, providing a complete customer view and insights for marketing and analytics teams.
Funding and market
Industry
Amperity operates in the Software Industry, with a focus on Artificial Intelligence (AI) and Customer Data Management. Their software solutions cater to businesses seeking to unify, manage, and analyze customer data effectively.
Market
Amperity’s market revolves around the Customer Data Platform (CDP) segment of the software industry. This market is critical for businesses aiming to understand and utilize customer data for personalized marketing and engagement.
Market Description
The CDP market is driven by the increasing demand for integrated data solutions that provide insights into consumer behavior. Companies across various industries, including retail, e-commerce, and finance, rely on CDPs to enhance customer experience and drive business growth.
Market Size and Market Share
The global market for Customer Data Platforms is projected to grow significantly, with an estimated value of $10.4 billion by 2025, growing at a compound annual growth rate (CAGR) of approximately 34%. Amperity is a key player within this space, offering cutting-edge AI-driven solutions, though exact market share details are not publicly disclosed.
Funding
Amperity has successfully raised a total of $217.3 million through 8 funding rounds. Here is a breakdown of their funding history:
| Round Type | Date | Amount Raised | Notable Investors |
|---|---|---|---|
| Seed | October 2016 | $9 million | Madrona Venture Group, Liquid 2 Ventures, and others |
| Series A | August 2017 | $28 million | Tiger Global Management and others |
| Series B | September 2018 | $50 million | Goldman Sachs and others |
| Series C | July 2020 | $100 million | HighSage Ventures and others |
| Incubator/Accelerator | August 2022 | Undisclosed amount | Madrona Venture Group and others |
Amperity’s funding trajectory highlights their ability to attract substantial investments, showcasing confidence from investors in their growth potential and innovative solutions.
Stocks
Amperity is a privately held company and is not publicly traded. Consequently, there is no stock ticker associated with the company. Their private ownership structure reflects their current focus on strategic growth and further innovation in their domain.
This detailed content provides a comprehensive overview of Amperity’s industry, market, funding, and stock-related details.
Latest news
Latest News and Updates about Amperity
Amperity Launches Customer Data Cloud
Amperity recently announced the launch of its new AI-powered Customer Data Cloud, designed to simplify complex data architectures for businesses. This innovative solution aims to help technologists transform raw data into actionable insights rapidly. By leveraging Amperity’s Customer Data Cloud, companies can streamline data management tasks, from identity resolution to predictive modeling, enabling better customer engagement and decision-making processes.
Source: Business Wire – Amperity Launches Customer Data Cloud
JB Hi-Fi Partners with Amperity for First-Party Data Strategy
Australian retailer JB Hi-Fi has chosen Amperity’s AI-driven Customer Data Platform (CDP) to enhance its first-party data strategy. This partnership is expected to improve JB Hi-Fi’s customer experience by unifying data, enabling intelligent segmentation, and utilizing predictive analytics while maintaining data privacy standards.
Source: Mi3 – JB Hi-Fi picks Amperity CDP
Leadership Changes at Amperity
Tony Alika Owens, a former Salesforce executive, has been appointed as the new CEO at Amperity. Owens brings a wealth of experience from his decade-long tenure at Salesforce, and his leadership is expected to guide Amperity through its next phase of growth and innovation.
Source: GeekWire – Meet Amperity’s New CEO
Layoffs at Amperity
Amperity has announced a reduction of approximately 13% of its workforce as part of its efforts to streamline operations and reallocate resources effectively. This decision reflects challenges in the broader tech industry and the company’s commitment to optimizing its operational structure.
Source: GeekWire – Amperity Lays off 13% of Staff
Additional News and Achievements
Amperity has been recognized as one of the Fastest Growing Companies on the 2024 Deloitte Technology Fast 500 list. This accolade highlights the company’s growth trajectory and its impact on the customer data platform space.
Source: Amperity Newsroom
Search Trends
Search Volume Analysis for Amperity
Search Volume Data Table
| Keyword | Search Volume | Competition | Competition Index | Low Top of Page Bid | High Top of Page Bid | Cost Per Click (CPC) |
|---|---|---|---|---|---|---|
| Customer Data Platform | 3600 | MEDIUM | 42 | $21.17 | $70.80 | $79.60 |
| Data Ingestion | 1900 | LOW | 9 | $4.53 | $21.19 | $16.97 |
| Identity Resolution | 1000 | MEDIUM | 45 | $6.30 | $24.00 | $20.49 |
| Personalization | 33100 | HIGH | 79 | $0.91 | $3.74 | $3.67 |
| Loyalty Cultivation | N/A | N/A | N/A | N/A | N/A | N/A |
| Churn Prevention | 170 | LOW | 14 | $5.92 | $20.00 | $16.99 |
| Analytics and Insights | 720 | LOW | 7 | $4.17 | $15.00 | $13.56 |
| Privacy Compliance | 390 | LOW | 13 | $3.74 | $17.61 | $7.18 |
| Cross-Sell | 5400 | LOW | 1 | $0.35 | $20.79 | $8.33 |
| Upselling | 9900 | LOW | 1 | $1.12 | $9.84 | $3.20 |
| Paid Media Activation | N/A | N/A | N/A | N/A | N/A | N/A |
Analysis of Trends in Popularity
- High Search Volume Trends:
- The keyword “Customer Data Platform” has a significant search volume of 3600, suggesting strong interest in Amperity’s primary offering.
- “Personalization” leads with 33100 searches, reflecting the rising demand for personalized customer experiences in the market.
- Medium Competition Keywords:
- Keywords such as “Identity Resolution” (1000 searches) and “Customer Data Platform” (3600 searches) have medium competition, indicating a competitive but active interest in these areas.
- Cost Metrics:
- Keywords such as “Customer Data Platform” ($79.60 CPC) and “Identity Resolution” ($20.49 CPC) have high cost-per-click values, highlighting their strategic importance in paid advertising.
- Emerging or Niche Keywords:
- Low-volume keywords like “Churn Prevention” (170 searches) and “Privacy Compliance” (390 searches) may indicate niche interest or emerging trends in customer data management.
Reasons Behind Observed Trends
- Recognition and Growth:
- Amperity’s recognition as one of the fastest-growing companies in the 2024 Deloitte Technology Fast 500™ has boosted its visibility and interest.
- Innovative Integrations:
- The integration with Databricks to enhance identity resolution reflects a focus on advanced technology and AI, driving interest in related keywords like “Identity Resolution.”
- Strategic Announcements:
- Recent announcements, including leadership changes and the launch of the Customer Data Cloud, have likely spurred interest in keywords such as “Amperity pricing” and “Amperity competitors.”
These factors collectively explain the trends observed in Amperity’s keyword search volumes and their growing popularity in the market.
Review
Customers:
- Alaska Airlines: Enhances customer insights for personalized marketing.
- DICK’S Sporting Goods: Creates a unified customer view for better engagement.
- SPARC Group: Integrates data from portfolio brands to optimize paid media.
- Brooks Running: Achieves a +260% click-through rate in paid search.
- First Hawaiian Bank: Improves match rates to over 90% for targeted campaigns.
- Wyndham Hotels & Resorts: Drives insights for marketing and revenue growth.
- Planet Fitness: Personalizes communications to enhance member retention.
- Luxury Retail Brand: Saves 200+ hours monthly on data queries.
- Supermarket Chain: Reports a $2.5 million revenue increase through identity resolution.
These instances underscore Amperity’s effectiveness in transforming customer data into actionable business strategies and operational efficiencies.
Alternatives:
| Software | Features | Pricing | Target Audience |
|---|---|---|---|
| Microsoft Power BI | Business intelligence and analytics tool with real-time data analysis and integration with various data sources. | Starts at $10 per user/month | Businesses of all sizes seeking data visualization. |
| SAP Analytics Cloud | Combines business intelligence, planning, and predictive analytics in a single solution. | Pricing upon request | Medium to large enterprises needing comprehensive analytics. |
| Tableau | Powerful data visualization capabilities with interactive dashboards and support for various data sources. | Starts at $70 per user/month | Data analysts and business intelligence professionals. |
| MATLAB | Mathematical modeling, data analysis, and numeric computation. | Starts around $1000 | Engineers and scientists in academia and industry. |
| Leadspace | B2B customer data platform with AI-driven insights for marketing and sales optimization. | Custom pricing | B2B companies focused on customer insights. |
| mParticle | Customer data platform offering real-time data collection and integration across channels. | Pricing varies | Mobile and web applications seeking robust data integration. |
| Segment | Unified customer data infrastructure for collecting, cleaning, and controlling customer data. | Free tier; Paid plans from $120/month | Startups to large enterprises requiring customer data management. |
| ActionIQ | Enterprise-level customer data management and analytics solutions. | Custom pricing | Large enterprises managing complex data ecosystems. |
| RudderStack | Open-source customer data pipelines for managing data across platforms. | Free tier; Paid options vary | Developers and data teams needing flexible data integration. |
| Hightouch | Reverse ETL solution for syncing data from warehouses to marketing and sales tools. | Starts at $200/month | Data teams and marketers leveraging data warehouses. |
This detailed information provides a thorough understanding of Amperity’s customer base and its competitive landscape.
Comparing FlowHunt with Amperity
Both Amperity and FlowHunt utilize AI to optimize customer engagement and data management. While Amperity focuses on customer data unification and marketing activation, FlowHunt offers a no-code visual builder and customizable chatbots, enabling users to achieve similar outcomes effortlessly. FlowHunt’s intuitive design and advanced automation tools make it a powerful choice for businesses seeking streamlined, personalized customer interactions.
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