PPC AI Agent with Negative queries automation

Let me to present the results of our new Google Ads campaign after its first three days. It’s crucial to analyze all the new keywords that Google suggests, even if we didn’t initially intend to target them. Our goal was to launch a campaign for an affiliate tracking software project, PostAffiliatePro, focusing exclusively on product-related keywords. These keywords are expected to deliver the highest conversion rates.

Keywords we picked: “affiliate software”, “affiliate tracking software”, “online affiliate software”, [affiliate software], [online affiliate software]

What was the reality? Google was targeting in Ad Group many irrelevant queries!

Google was trying to “optimize” our Ad Group with additional keywords, which for sure we don’t want to have in our Ad Group and should be added as Negative in the Ad Group.

Some examples of wasting our money by Google Ads

salesforce affiliate marketing – user searching this term doesn’t need affiliate software
azure affiliate program – looks like affiliate who wants to promote Azure services, not merchant building own affiliate program
calendly reseller – Google, are you serious?
ecwid affiliate marketing – this KW should be added in other campaign targeting competitors

… and many more queries

Automate Negative Keywords in Google Ads

With our PPC AI Agent we were able to automate decisions when should be keyword added to Adgroup or marked as negative. As a result our campaign will be targeting just keyword relevant to predefined keywords without any additional manual checking

Reasons why we want to have those additional keywords added by Google as Negative in current Ad Group:

Relevant keywords to affiliate software, but we already target it in another campaign
Query is not relevant to our software and will never lead to sale (Intent of user is different)

Results

With AI automation of this manual task we achieved exact targeting and in the same time we are still open to new keywords relevant to our Ad Group. After few weeks we should achieve best possible conversion rates we could achieve with this campaign, because all irrelevant queries will be disabled automatically and we should pay just for those highly converting search queries.

Viktor Zeman

Passionate technology enthusiast with a deep love for neural networks, large language models (LLMs), and artificial intelligence. When he's not delving into the latest advancements in AI, you can find him harnessing the wind while kitesurfing, hitting bullseyes in archery, or engaging in various sports activities.