Frase

What is Frase?

Frase is an AI-powered content optimization and creation tool focused on generating SEO-optimized content. By leveraging advanced artificial intelligence, Frase helps users identify the questions their target audience is searching for online and creates content that answers those queries. The platform offers comprehensive features for researching, writing, and optimizing content, integrating AI-generated content briefs, SEO competitor analysis, and topic modeling tools.

History of Frase

Launched in 2017, Frase quickly made a significant impact in the content marketing and SEO landscape. Its successful launch on AppSumo resulted in over 8,000 new customers and nearly $800,000 in revenue within just 28 days. This milestone established Frase as a notable tool in the industry. Since then, it has been adopted by major SEO teams at companies like Microsoft, Drift, and Coursera, cementing its reputation as a powerful solution for content creation and optimization.

Target Segment and Focus

Frase targets content creators, marketers, and digital agencies, particularly small to mid-sized teams and startups. It’s exceptionally beneficial for content marketers, SEO specialists, digital marketers, and content strategists looking to efficiently produce high-quality, SEO-optimized content. By streamlining the research and optimization process, the product allows users to focus on high-impact activities and easily scale their content marketing efforts.

Main Features of Frase

AI Content Creation: Frase automates research and generates SEO-friendly content using AI, saving users significant time and effort.
Content Briefs and SERP Research: Analyzes search engine results pages to create concise, data-driven content briefs that guide writers.
AI-Driven Content Generation: Generates optimized content inspired by top search results, ensuring relevance and quality.
Content Optimization: Assesses your content against competitors using sophisticated topic modeling to enhance SEO performance.
Integrations: Compatible with tools like Google Docs and WordPress, facilitating seamless integration into existing workflows.
AI Tools: Offers over 36 AI tools designed for various content-related tasks, from idea generation to editing.

Pricing Options

Frase provides flexible pricing plans to accommodate different user needs:

Free Trial: $0 – Includes one user and one search query to test the basic features.
Solo Plan: $15/month – Ideal for individual creators, offering 1 user and 10 search queries.
Basic Plan: $45/month – Suitable for small teams, including 1 user and 30 search queries.
Team Plan: $115/month – Designed for larger teams with 3 users and unlimited queries.
Pro Add-on: $35/month – Offers advanced AI features to enhance content creation.
API Add-on: Starting at $40/month – Enables SERP data processing for more in-depth analysis.

Key User Insights

User feedback on Frase is mixed. Many users praise its comprehensive feature set and the usability of its tools for content creation and SEO optimization. They appreciate how the platform streamlines the content creation process and enhances productivity. However, there are significant complaints regarding billing practices and customer support. Some users have reported unauthorized charges and expressed dissatisfaction with the service team’s responsiveness.